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JohnMarch 27, 2021

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Marketing applications and segmentation in tourism

We noted earlier that segmentation is designed to serve the need of marketers. It is not surprising therefore, that writers…

JohnMarch 26, 2021

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Welcome to the Great Britain! You are finally here, I bet you feel excited or tired, maybe both, but the…

JohnMarch 22, 2021

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The adrenaline rush one experiences when surfing is absolutely incredible. Surfers yearn to go through the thrill again and again.…

JohnMarch 17, 2021

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Exploring the world may seem like such a hassle, but if Christopher Columbus taught us anything, it is how rewarding…

JohnMarch 16, 2021

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Business travel and tourism in Europe grew dramatically between 1750 and 1900, for three main reasons: The Industrial Revolution, which…

JohnMarch 16, 2021

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Here are 13 Offbeat things that I’ve encounter my travels, or reading the adventures of others, that I’ve converted into…

JohnMarch 9, 2021

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There are many reasons you should travel more. Below you will find a comprehensive list of reasons. Expand Your Tastes…

JohnMarch 3, 2021

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In Part two we looked at how individual tourists make their purchasing decisions. It is now time to look at…

JohnFebruary 19, 2021

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In some ways, now, we come to the heart of this book, for in this chapter we focus on the…