Previously, it was known as ‘Vijay Television’, but now, it has undergone a complete rebranding to match its sister channels under the Star India brand. In addition, it has also refocused on its weekday primetime, and has a wide range of genres of programming STAR Vijay.
Variety of genres of programming
Probably the most interesting and most expensive endeavor that Star Vijay has been involved with was the redesign of its logo. The new logo is a subtle upgrade that features an improved look, feel and a plethora of new promotional messages. For instance, you can now watch your favourite stars on Vijay TV, or take part in exciting new contests ranging from sex quizzes to karaoke sessions. The channel also offers an app called Disney+Hostar, which offers a slew of fun and games. Lastly, the channel is currently available on satellite, cable, telco and mobile. Having said that, the majority of subscribers still rely on the good ol’ cable service.
Focus on weekday primetime
STAR Vijay, the brainchild of Asianet Star Communications, is a name to be reckoned with in the television arena. Since its inception in 1994, the company has been on a roll. It is a family oriented channel that has a solid content mix of fiction and non-fiction shows. As a result, it’s the most popular and most watched network in Tamil Nadu. The network is also a good bet for a spot on the national map. Explore in-depth insights across a diverse range of subjects including Small Businesses Ideas News of Sports Information Music Future of Games World of Entertainment Food from the World and Technology Blog. Stay up-to-date with the latest news updates and comprehensive information provided by these blogs.
Aside from its flagship channel, the network has a number of sub-brands to choose from. The most popular are STAR Jalsha, STAR Vijay and STAR Plus. The latter two have been responsible for a fair amount of its growth. In fact, the company has grown by a whopping 33% in just one year.
Rebranding to match its sister channels under Star India
STAR Vijay is one of the most popular Indian entertainment channels. It broadcasts Tamil language programmes, motion pictures, comedies, and unscripted TV dramas. It is based in Chennai, Tamil Nadu, India. It also airs in Sri Lanka. It is owned by Asianet Star Communications, which is an auxiliary of 21st Century Fox. It is available in the US.
Star Vijay was originally called Golden Eagle Communication. In 2001, Star India purchased the channel. It rebranded the channel as Star Vijay. The name was changed in June 2017. The channel’s new logo was designed in June.
The channel’s programming is a mix of family dramas, unscripted TV dramas, motion pictures, and comedies. It also offers music reality programs.
Highest ever viewership in the channel’s history
STAR Vijay has made history by registering the highest ever viewership in its history. This is not just the result of a mega serial but a combination of a number of factors that contributed to its success. The channel has also introduced the BiggBoss format in Tamil. In fact, a study conducted by ChromeDM reveals that the Tamil version of the format created the highest recall value of any format in the channel’s history.
The success of Bigg Boss season 2 is one of the main reasons for Star Vijay’s achievement. In week 25, the channel averaged 10.1 TVR in Chennai. This is an astonishing achievement, considering that the Tamil GEC category has lost a lot of ratings to other genres like news and movies.
Graphics designed in-house
During the halcyon days of Star Vijay’s days as Star Vijay Music, the Star Vijay name was on display next to the Star logo icon. In 2021, the channel moved to a new logo, a new name and a new look. This is not the first time that the Star Vijay brand has changed hands. It is also not the last time a TV channel in Tamil has been rebranded. In fact, all other Star channels have opted to go the route of change.
For example, the tv channel rebranded to Vijay TV. It also rebranded its digital media arm, Vijay Maa Movies, and rolled out a high definition feed. It is no wonder that the channel was looking for a splashy redesign, albeit the good kind.
Average annual salary in Vijay Television
Among all the TV channels in the south, Vijay TV stands out for many reasons. First and foremost is its sheer size. With 54 employees, the average salary for a full-time employee is a shade under six lakh rupees. Its a shame, because it has some of the best shows on television. In addition, it is owned by the same parent company, Disney Star. As for salary, the top tier earners take home the bacon. The best part is that the company offers a good sever and a nice car.
The company’s ad department is a whiz. They use the best of the best, including a nifty little video display to highlight their latest promos. In addition, the network boasts a portfolio of brand endorsements, from Coca-Cola to Samsung.