Several business consultants in India need to pay more attention to the worth of good design. When it comes to psychology, people hardly need 4 to 6 seconds to decide whether they find a website attractive. Of course, when purchasing a product, a customer pays close attention to the quality of the product first. However, if you have numerous business competitors who have products of the same quality as your’s, but with a better website, there is a 90% chance that the customers will choose their product over yours.
How important is it to have a good UI/UX design?
Hiring a good UI UX design agency is important for your business. It dictates how long your product will survive in the market. You will only achieve longevity with an attractive UI/UX design. The visual component helps people choose whether to go forward with a certain website or search for another. Good visual effects and UX design perform functions like –
- Gaining user’s trust: Gaining clients’ trust is achievable with smart design. An interactive web design with pleasing colors makes your website more reliable in the eyes of the users. However, no matter how big your business is, nothing could be your lifesaver without a good design. Represent the information your users need, and convert them into your clients.
- Targeting a customer directly: Usually, 79% of the total website visitors skim through the web pages before going deeper into the content. People subconsciously begin by deciding if the website is pleasing in general. When they like it, they start to read through the content.
- Securing brand identity: The corporate identity must always be present on the website and should be unique. Unless your goal is to be mistaken for some other brand already known globally, your website or mobile application must have a unique and catchy design that helps distinguish it from other companies.
- Serving as a navigation tool: As soon as the users get easy website navigation, the chances of them staying on the page increase. Hence, the person browsing your website has a higher chance of becoming your client.
Conclusion: A good design helps you move your website to the top and transform a successful web product into a profitable one. Once a person visits your website, they must gain a clear understanding that they have reached the right place and do not need any navigating instructions. Your website must be designed to be catchy. Additionally, make sure that your website has a color palette which is consistent throughout the webpages. It’s crucial to pay attention to small details to eliminate mundane elements.
The UI UX design agencies must work in a way to design and turn a digital product into an attractive and eye-catching one. So instead of just summing up your business with the invention of a product or service, take a step towards a good web design for your product or service to attract more clients or customers.