- Student exchanges, where young people travel to other countries to study and learn more about the culture and language of other people. Such exchanges have developed strongly between educational institutions in North America and Europe.
- For example, many Americans travel to Aix-en-Provence in France to attend special courses put on for them by the local university. Sometimes the relationship goes even deeper, as in the case of the Université Canadienne Française which operates a campus for inbound Canadian students, at Villefranche-sur-Mer on the French Riviera.Exchanges are also well developed between member states of the European Union, thanks to the ERASMUS programme which is now being superseded by the SOCRATES scheme.
- Special interest holidays where people’s main motivation for taking a trip is to learn something new. This market has grown rapidly in recent years and now encompasses everything from painting holidays to cookery classes, gardening-themed cruises to language classes. This market is particularly.
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