SEO is necessary for every business today. It is the way to achieve the visibility that you want for your website. There are some tasks that you should do daily to optimize your website for SEO. Some of these tasks are easy and require only a few minutes, while others need a long period to achieve.
In the next paragraphs, you will see the top tasks to improve your online presence through SEO and receive more leads or sales.
Establish Your Goals
What does it mean to establish your goals daily on SEO? Basically, your website authority and your ambition to traffic may change from time to time.
You may want to go after keywords that have a monthly traffic of over 10,000 searches. They have more challenging competition and take longer to rank, but it may pay off in the end.
On the other hand, if you want quick and more effortless traffic, you may start writing articles aiming for keywords with less than 250 searches per month.
Any decision you make will have its consequences, but you will drive your time and resources to achieve them if you have clear goals for your company.
Build a Comprehensive Keyword List
Keyword research is a necessary part of any digital marketing campaign. It is the first step in creating a content marketing strategy. Keywords are like breadcrumbs that help you find your audience and provide valuable information about their interests, needs, and problems.
Keyword Research: you can use tools such as Google Trends, Google AdWords Keyword Tool, or SEMrush to identify some of the most searched for terms online. You can also take this a step further and identify some of the most searched keywords in your niche.
For example, suppose you are looking for restaurants in New York City. In that case, you can use keyword tools to explore what people search for when they want information about finding a restaurant in their area or finding an authentic Italian restaurant in Manhattan.
Research and Study Your Competitors
The goal of research should be to find out how your competitors are different from you and vice versa. It helps you identify the gaps in your knowledge and weaknesses in your position. As a marketer, you need to understand your competition to focus efforts on understanding the market better. To do this, you need to know what competitors are doing well to attract clients.
Create Content With Watchwords
Watchwords are prompts that can help you create content related to a particular theme or topic. It is a word or phrase used as a constant reminder of your content. You can use words that will have an obvious meaning to the reader, such as life, heal, and sleep. One of the most popular watchwords is time, which you can use in many ways, like creating how-to guides about time management, inspiring quotes about time, and any other creative way.
The power of words goes beyond just your content. You can use them by your SEO at large to rank higher in search engines by creating phrases for content that would show up frequently in search engine results pages.
Create a Social Media Strategy
Social media has changed the landscape of marketing. The average person is now well aware of ways to use social media to help their business.
For content marketers, social media strategy is not just about posting on social media channels. It also includes optimizing posts so that they reach the right audience and create an impact on your target audience.
To create an effective social media strategy, you should consider the following:
- Which type of content drives engagement?
- What are your goals for each channel?
- How do you measure success?
Create an Effective Website Design
An effective website design will help you to increase your conversion rates and bring in more revenue. Before you begin designing your site, understand what kind of image you want people to get from it. In this sense, you need to know what type of customers visit your site and for what purpose.
There are ways of designing an effective website, but remember that every step of the process must contribute towards one goal-making visitors stay on your site for a long time. It can create a positive experience for visitors so that they come back again.
Keep on Top of Search Engine Updates
If you are trying to maintain SEO rankings for your website, you should stay on top of search engine updates. Search engine algorithm changes happen regularly and can be unpredictable.
Google updates its algorithms almost every day, so you must maintain a consistent and responsive presence on the web. Here are some helpful tips that make it easier for you to stay up-to-date with Google updates and your SEO strategy.
Tips for keeping up with Google updates:
- Monitor your website: Regularly check what ranking positions your website is holding in search results from Google. It will help you determine which pages need updating or additional content.
- Check the SERPs yourself: Take a look at the search results page to see which pages are ranking and which keywords attract exposure in the organic search results.
Create a Content Calendar
A content calendar is a plan for creating content. The process consists of developing a list of content types, dates, and topics. It helps the writer to stay organized and make sure that they plan everything.
Creating a content calendar can be daunting, especially when you’re new to the industry. You might feel like you don’t know where to start or what to do first. Luckily, there are some templates available that can help set you straight.
There are different tools such as content calendars, such as Trello, Google Calendar, Adobe Acrobat, and Microsoft Excel. All these tools have their pros and cons, but they will help you in the long run to create your custom-made calendar template.
Link Building
Link building, one of the most important parts of inbound marketing, is a vital part of online marketing. It is the process that a website or webpage creates links from other websites to itself.
Companies use it to increase their website authority online and further their search engine rankings. You can use link building in many ways, some of the most popular being guest posting (in general, when you see the “write for us” section on websites). However, you have different other strategies such as blog commenting, directories, social bookmarking, among others.
Track Performance
Website performance is one of the most important metrics to consider when evaluating your website. It helps you to measure how visitors are engaging with your content and how they are navigating through your site.
Some of the factors that can affect site performance include:
- The number of visitors
- The amount of time spent on the site
- The bounce rate
- Pricing for advertising campaigns
On-Page Optimization
On-page optimization is the process of optimizing your website internally. What does it mean? It means adapting many factors of your website to make it likable by search engines. We list a few here:
- Increase page-load performance.
- Make your website responsive.
- Add meta description and title tags for CTR (click-through rate) improvement and keyword optimized.
- Create relevant content that gets organically shared. It leads to high organic search rankings for your website, which leads to increased traffic and revenue.
- Optimize header one and headers two.
- Among others.
The Bottom Line
SEO is one of the most important marketing tasks for your company. The reason people invest so much time in SEO is that it can create a steady flow of users to your website in a passive way. Of course, updating your article is essential, but it’s traffic that comes with less effort than the PPC or Social Media. So follow these recommendations, and it will pay off in the future.
